How do I get started with an SEO agency?
Think of SEO as sailing. You need to set the sails, chart the right course, and be patient for prevailing winds. SEO is all about careful preparation. We don’t draw a distinction between technical SEO and SEO content – we view both as essential ingredients of SEO success. The first thing to know – when it comes to getting started with an SEO agency – is to be clear about the end goal. At Simpatica, before we commit to undertake any SEO work on your behalf, we will have an open conversation about your expectations, timeframes and what’s feasible within your category.
I have worked with other SEO agencies, and I didn’t see any change – is SEO just not right for my business?
SEO is often easy to sell and hard to deliver – which can leave a sour tase in your mouth if you’ve had a less than fruitful experience with an agency. At Simpatica, with the exception of technical SEO projects and the SEO elements of site migrations, we generally don’t offer ‘SEO’ as a standalone service – but one element of an overall marketing strategy. (For example – however well-optimised for SEO your website is – you’re not likely to see much Organic traffic within 6-months without a complementary outreach strategy.)
